General Motors 1961 Motorama film presenting new cars, appliances and futuristic ideas at their most banal.


This movie is part of the collection: Prelinger Archives

Producer: MPO Television Films, Inc.
Sponsor: General Motors
Audio/Visual: Sd, C
Keywords: Futurism; Automobiles: Advertising; Houses and homes: Kitchens

Creative Commons license: Public Domain

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Reviewer: Steve Carras - - August 30, 2011
Subject: Excellent
APparently shot in TechniCOlor..to last reviewer, besides Buffy and SIssy, don't forget Jody...!

Reviewer: gl1200phil - - August 10, 2011
Subject: Interesting as a reflection of the early sixties
This is a fun little piece. Yes it's banal and trite, goofy and shallow, and it isn't very effective as a advertisement. It would be easy to watch it and be left scratching your head, trying to figure out what it is and who the sponsors are.

IMHO, I think there a couple of reviewers critiquing this, who aren't aware of how to fairly judge a video or anything for that matter!

Any time you evaluate something, in order to assess it fairly, you need to evaluate it, WITHIN ITS OWN CONTEXT! This is from 1961. At that time, things like advertising and television, were shallow, overly optimistic and in denial of the seemier aspects of real life. Back then, Samantha could twitch her nose, or Jeanie could blink, and all your troubles are over. Dad could have a modest paying job, but it paid enough to buy a home, and Mom didn't need to work. She could stay at home, and performing her "house making chores" in a pretty dress. Dad could come home at night and have dinner waiting for him on the table served by his pretty wife in that pretty dress. Buffy and Sissy, would be there, bright smiles in anticipation of telling Dad what they had learned in school today!

Those were days of optimism. Of course, This wasn't true for everyone, especially for minorities and the poor, but the mainstream didn't want to admit that. That was the story told by television, advertising, popular music, magazines and other media for the most part. This optimistic mindset didn't want reality spoiling the mood.

The assassination of JFK and the Viet Nam war would permanently kill the optimistic mood of the country, in the nest few years.

"A Touch of Magic", is nothing more than advertising. I can't but help feel some of the critics feel it should be judged against such films as "Gone with the Wind", "The Ten Commandments" or "Citizen Caine".

To compare it with other advertising of its era, I think somewhere between three or for stars would be appropriate... Well, since it features the gorgeous and talented dancer Tad Tadlock from Texas, I'm going to give it Four Stars!

Reviewer: ketogah - - October 1, 2009
Subject: music video
hi i used a little footage here for a music video. your original is a very interesting time piece. i just added effects for the video and such. i wanted to thank you for making this available. here is the link: http://www.youtube.com/watch?v=soggyXPl40Y

all one love, nancy

Reviewer: 10hertz - - June 10, 2009
Subject: Nothing new under the sun.
I think I will swap the audio track with thumping dance music, stick it on you tube and see if anyone notices.

Reviewer: Seto-Kaiba_Is_Stupid - - April 23, 2008
Subject: Banal Crap
This piece of crap is crappy. It's crappy crap. It's as entertaining as crapping on a piece of crap.
CRAP.

Reviewer: Robin_1990 - - February 10, 2008
Subject: I really wanted to enjoy this film, But...
I'm sorry, But it's way too banal and shallow, I doubt very much this film worked when it was new, I bet $5 early 60's viewers found it banal too. Watch "Design for Dreaming" instead, since its a much better production (Even if the singer can't sing).

Reviewer: rasputin2 - - February 9, 2008
Subject: Banal? Drek? Au contraire!
Banal? Drek? Au contraire!

This is the kind of midcentury modernism which today's designers just cannot seem to shake off... If you were born into the Populuxe period-- say, 1955-1964-- then this kind of aesthetic, even when it borders upon the stark or ugly, is still charming and compelling...

It had a snazziness and wit that is often missing today; if anything, it's the cars of today that are banal and boxy.

Reviewer: Verified1 - - November 22, 2007
Subject: Not Camelot
This film explains why alcoholism was such a problem for women in the early 60s. Even in the context of the times, this infomercial is pure dreck. For the reviewer who compared it to Camelot, I can only say, I saw Camelot on Broadway when I was a girl - this is no Camelot.

Reviewer: lwilton - - June 16, 2007
Subject: Watch it if you can
Anyone familiar with the era will recognize the idiom, and the intent to get some milage from a familiar technique. It might have worked too -- if they hadn't hired the rock-bottom low-budget production and design team. (Which is really amazing for a US car company of the era: they had more advertizing dollars than virtually everyone else combined.)

I can't say anything negative about the overall concept, the acting, or the sets. The message is fine (at least for the era): buy a new Chevy and a Frigidare and you will be the envy of all about.

By the standard of the day the tecnical team and talent were more than competent. No, it is the overall design of the show that fizzles flat today, and I suspect very strongly had very mediocre results at best, when it was new.

Design for Dreaming, as many others have mentioned, was a far better conceived and executed production. By all means see it if you haven't already.

Reviewer: bread - - September 27, 2006
Subject: Medicore
I found this film medicore. It just dosen't have magic of "Design for Dreaming". If you like musicals, it might be worth a look, but it really is not that good. The film is very clumbsy, as if several films thrown together. The only good song was "House warming". The scene where they were dancing on a cloud seemed out of place. I give it 3/5.

Reviewer: ERD - - July 28, 2006
Subject: The Magic fizzles
I found this film heavy and too busy. The theme, in some ways, detracted from the products that were being promoted. (In my opinion, the design of 1961 cars were ugly.) There were enough turns in the choreography to get you dizzy, and the music was mediocre.

Reviewer: StiversB - - July 26, 2006
Subject: A Moment in Time
Some of the other reviewers have criticized the medieval theme of this particular piece of film; I respectfully wish to point out the exact era of this particular creation.

This particular film was made at the same time that the "Camelot" craze was sweeping across the United States- popularized by the assertion, who knows if it's actually true or not, that its cast album was popular listening material of the Kennedys. This medieval motif isn't at all out of place for the era- indeed, part of the charm of it is the very distinctive interpretation and creative spin the filmmakers made on such a theme.

Less charming and "tight" than "Design for Dreaming".. definitely.. reflective of the change, the rubbing off of some aspects of the consumerist veneer that were taking place at the same time? Yes. Naively hopefuly, even sentimental, rather than relentlessly optimistic? Most certainly.

Definitely quirky, and a neat film.

Reviewer: Tamlin - - June 15, 2006
Subject: Long live the King
Did you ever consider that if you scratch the surface of fairytales there is something that we are taught to think of as ugly. Every hero wants two things: a kingdom (Wealth) and a bride (Sex)- yet societies have at all times and places sought to deny people these things, preferring to enslave and castrate the many in the interest of the few - that is to say the few, sophisticated, or cynical enough to see that wealth and sex come not from moral goodness but earthly power.

The fairy tale does not surrender or despair but it also does not delude us into accepting our slavery and calling it freedom.


This film is a work of genius in the true sense of the word not as an attribute, but a companion. And the genius is linguistically related to the djinn, the aristotelian demon, that voice inside which whispers "take care of yourself, my friend, take care of yourself."

Reviewer: dalangdon - - November 11, 2005
Subject: Somebody had a marketing budget to spend
That is the only excuse for this bizare movie. It's disjointed and borders on extremely creepy. The whole middle ages thing was stupid, and some of the camera angles make it look like these uber-heavy GM cars are about to come crashing down on the gaping white folks at the Motorama.

On the plus side, the house this strange couple lives in is cool, and any movie with a Frigidaire Flair in it is fine with me.

Reviewer: Marysz - - July 31, 2005
Subject: Corporate Magic
A female dancer starts out as a cutout object on a miniature stage set imagined by a calculating set designer. A male dancer jumps out to join her as the set comes to life. The implication is that the couple (and the consumer audience) are objects controlled behind the scenes. The couple dances into the past, where the woman is a damsel in distress, then back into the present where they look for the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂmagic of the present.ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ They rise out of piles of balloons to an awed audience in various 1961 GM cars in a ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂMagic Motorama.ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ

But what about their relationship? With a ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂtouch of magic,ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ a wedding ring appears on the womanÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs finger. ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂThis Dream House you and I will share, was made for us by Frigidaire!ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ the man sings. Their traditional roles are reversed as the wife lays on the couch and invites guests to a housewarming party and the husband (in a tuxedo and chefÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs hat) cooks the dinner. Empty GM cars arrive delivering invisible houseguestsÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂyet the real food disappears and the couple jointly throw the dishes in to a Frigidaire dishwasher. The only guest we actually see is the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂEvil CharmerÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ from the ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂMagic of the PastÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ sequence earlier in the film. HeÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs a bad omen of things to come. The invisible guests and empty cars give the dinner party sequence a sad undertone. DonÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂt these people have any actual friends? The couple dance and sing ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂThe touch of magic every day, is the charm that goes a long, long way!ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂ as the room is filled with smoke (or fog)ÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂnot the best advertisement for their Frigidaire kitchen.

ThereÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs an interesting equality in the coupleÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂs relationshipÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂthey both take the wheel of the GM cars and share the housework as they plan their lonely dinner party. In a consumer culture, men and women are equally manipulatedÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂand equally isolated, as their desolate party shows. The film ends on a deserted stage set with the couple still maniacally dancing. What happened to their Corvair station wagon and Frigidaire Dream House? Maybe the finance company repossessed them. Modern Magic only goes so far.

Reviewer: Spuzz - - July 27, 2005
Subject: Cue the smoke extinguishers!
Almost like 'Design For Dreaming's little neglected brother, 'A Touch Of Magic' is amazingly similar to 'Dreaming', but is not as domesticated as DFD, so therefore loses some of it's appeal there. TOM tries a little too hard in the weird department right off that bat (just what WAS with that damsel in distress production with the dragon) and some of it doesn't really make sense anyways. (Like the dinner party thing). I guess what made DFD work is the whole space cadet science fiction tome to it, where this film you feel they're trying way too hard (notice it's in 35mm and there's credits at the end?) to achieve the heights the previous film did.

Still, this is highly reccomended!

Reviewer: Karma Hawk - - March 29, 2005
Subject: Wow! Just...wow!
I was contemplating titling this review "Bewitchingly Bizzare" becaus well it is. This film seems to be a loosely tied together story of a maried couple, but the story is just a front for the producers to throw in as much bizzare stuff as possible. Ok, the story starts off with a man designing a play suddenly a couple bursts onto the model scene he made and start singing, then they for some reason end up in Medievil times and a clown in a sourcers hat appears and traps the woman, the guy fights off her attacker and then a dragon, then after thier defeated poof we're back to modern times where the two dance and model model cars in one of these scenes the dragon from the medievil scene hitches a ride and attempts to fondle the woman to which the man replies by slapping the dragon and telling him "Behave". The rest of the film follows an equally bizzare path, the epitone of which has the couple THROWING plates from the table into the dishwasher! Folks, I am not making this up. Needless to say I highly recomend this film.

Reviewer: www.martsander.com - - July 13, 2003
Subject: WHO ARE THEY?
Thelma "Tad" Tadlock was a dancer and choreographer, 1931-2000. She worked for the TV and stage, and "A Touch of Magic" + "Design for Dreaming" are to my knowledge her only appearances on celluloid. James Mitchell appeared on the big screen in "The Bandwagon", "Oklahoma" and "Deep in My Heart" with Cyd Charisse. Miss Tadlock's singing voice is borrowed from Anita Ellis, who used to dub for Rita Hayworth (in Gilda). Ed Kenney was a Havaiian singer; he and miss Ellis were obviously free at the time since in may 1960 they closed on Broadway with the long running "Flower Drum Song".

Reviewer: Christine Hennig - - December 14, 2002
Subject: A Touch of Magic
Nuveena's at it again in this sequel to Design for Dreaming. This was made in 1960, near the end of the populuxe era, and you can tellÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂÃÂthe magic seems to be fading from this sort of film. Nuveena and her beau dance a tribute to medieval chivalry, but when the audience shows up, they actually look embarassed (that was certainly not a problem in Design for Dreaming). The time shifts to the present and the couple displays the 1961 GM cars. Then they get married, move into a new house (and not a Home of Tomorrow, just an ordinary new house), and have a housewarming party. Instead of fixing all the food by pushing a few magic buttons in the Kitchen of Tomorrow, Nuveena sends her beau into the Kitchen of Today to do all the cooking while she gets on the phone and invites all the guests (which, let's face it, is almost as good). The guests turn out to be all invisible imaginary friends, though they have real cars and eat all the real food. Then Nuveena and her beau demonstrate proper dishwasher loading by literally throwing all the dishes in the general direction of the dishwasher (they all land in perfect order and the dishwasher starts itself). Not as otherworldly as Design for Dreaming, but still pretty weird.
Ratings: Camp/Humor Value: *****. Weirdness: *****. Historical Interest: *****. Overall Rating: ****. Also available on Our Secret Century, Vol. 1: The Rainbow Is Yours.

Shotlist

General Motors Motorama of 1961. Film an interesting followup to DESIGN FOR DREAMING.


audience applauding;
Man in knight's costume and in dragon costume holding signs that read No admittance.
lots of musical numbers along with dancing;
Song: Magic Motorama;
fake clock hands turn swiftly around
set: castle exterior
woman dressed as lady in waiting;
fire-breathing dragon
car rises above audience on a bunch of balloons and fake smoke; couple drives car above clouds in sky;
features 1961 Chevrolet; Pontiac; Oldsmobile; Buick convertible; Cadillac
Just Married sign;
Man carries woman over threshold
woman dancing around living room; excellent woman talking on phone; man scurries round the kitchen at a high speed, dressed in a tuxedo and a chef's hat; reaction shots of surprise;
Chevrolet Corvair station wagon;
man serves drinks (Manhattans?); woman serving food at a party; great looking;
food and drinks disappear as if by magic; the mess after a party; reaction shot: exhausted partygivers;
special shots: cleaning; man and woman fling plates which magically stack themselves in the dishwasher; clean dishes put themselves away in cabinet; couple dancing around their house.
man and woman dance in the clouds with crescent moon in the sky;


Why is the entrance barred? What secret do they guard? What are they designing in there? Magic, Magic Motorama, Magic Motorama. [MPO Productions presents A Touch of Magic with Tad Tadlock and James Mitchell. Restricted Area. No Admittance. Designer's Studio. Main titles film titles graphic design lettering knights costumes medieval trumpets]
Here long before the show is staged, begins the magic of creation. And here the show first comes to life in the designer's imagination. Oh, my it's great to be alive. Let's have some fun before the crowds arrive. Let's pretend we're living the magic of the past. Cool man, cool, but we will have to work fast. [stage designer industrial theater trompe d'oeil models mattes dancers dancing]
Turn back the clock and come with me to days of golden chivalry when ladies fair love knights in shining armor. You'll be my strong and gallant knight, so tender when our hearts are light, so brave when you must fight an evil charmer. [time machines hands reverse motion medievalism costumes knights Arthurianism banners flags]
Your magic sword will save the day. You'll chase the dragon far away and turn my life of woe to joy and laughter. Then troubadours will sing your praise in chansonette and roundelays. And I'll be yours to love for everafter. [combat jousting costumes martial arts chivalry romance applause audiences crowds time travel]
Let's get out of here. It's too late. Ladies. Gentlemen. The magic of the past doesn't last. What we want to see is the magic of the present. [time travel modernity Fifties blue sweaters Tad Tadlock James Mitchell]
Modern magic. The beautiful 1961 Chevrolet. This car practically drives itself. Do you want to try it? I'd love to. How is that for magic? Smooth man, smooth. [balloons crane shots applause crowds audiences Motorama waving couples heaven process plates artificiality backgrounds]
The 1961 Pontiac. It's bewitchingly beautiful. Look who wants a lift? Behave yourself. [unveilings applause crowds audiences process plates artificiality backgrounds heaven dragons clouds]
The new Oldsmobile. You will be enchanted by it's comfort and power. In this car you feel like everything is coming up roses. [applause balloons crowds audiences crane shots process plates artificiality backgrounds police motorcycles highway patrol clouds heaven bouquets]
The Buick for 1961. Designed and engineered for the spell of the open road. She walks in beauty like the night. She rides in Buicks like a bird in flight. You are so right. [poetry rhymes rhyming balloons crane shots audiences crowds applause waving wind ecstasy]
And now the last word in modern alchemy . . .The 1961 Cadillac. I'm beginning to like this. So am I. But we have got to get back. People may talk. A touch of magic will fix that. Oooh. Home, James. [unveilings crowds applause audiences chauffeurs elegance backgrounds process plates theaters theatres angels intimacy telephones]
This dream house you and I will share was planned for us by Frigidaire. I really can't believe my eyes. In every room a new surprise. Aladdin's lamp has had its day. This modern magic is here to stay. [Just Married sign couples marriage dancing]
Oh, let's have a housewarming. [telephones calling refrigerators hats chefs food pixillation cooking meals lounging Frigidaire Kitchen of the Future Kitchen of Tomorrow futurism futuristic cooking gender roles]
Gee, I'm tired. Come on dear, our guests are arriving. Oh look, here are the Smiths in a new Pontiac Tempest. What a dream house. What a dream automobile. [dancing twirls horns honking]
Hi kids! Get a load out of my Oldsmobile F85. Say Freddy, that's the latest . . . And the greatest. It's Doctor and Mrs. Brown. Good-evening newlyweds. Where do I park my new Buick Special. Just bought it. How smart. Smartest thing he ever did. Well, everybody is here now. [reaction shots waves waving station wagons]
And for a wedding present. In your garage, a new Chevrolet Corvair. Housewarming, lovely house and fine design. Housewarming, oh the food is so divine. No thanks, I'm on a diet. Can't eat a thing tonight. If you insist, I'll try it. Just a bite. Because it is a housewarming, friendly eyes begin to shine under the magic spell. . . [reaction shots station wagons trays wineglasses stop-motion pixillation ham food fruit vanishing food disappearing]
. . . Of each teeny weeny polka dot martini. Your old friends wish you well. Your old friends wish you well. [martinis drinks alcohol trays smiles alcohol drinking vanishing disappearing smoke puffs sorcerers magicians spirits]
After the party is over and done with, what a mess the place is in. That's when the cleanup blues begin. But the Frigidaire house has gadgets to use that will drive away your cleaning up blues. Just pick up the plates the button is pressed and the dishwashing unit does all the rest. The glassware, silverware cleans themselves, washed and dried, they are back on the shelves. [cleanup housework magic pixillation stop-motion stop motion dirty dishes mess perplexity throwing dishes dishwashers china projectiles throws tossing tosses automatons]
Well done, you must be tired? Not me, I am ready for another party. A touch of magic every day is the charm that goes a long, long way. It keeps our spirits young and gay. And the magic is constantly new in a world full of magic with . . . [Producer-Director: Victor D. Solow. Script and Lyrics: Joseph March, Edward Eliscu. Music: Sol Kaplan. Choreography: Thomas Hansen. Singers: Anita Ellis, Ed Kenney. Photography: Stanley Meredith, Kenneth Snelson, Victor D. Solow. Film Editor: Reva Schlesinger. Art Direction: Paul Petroff, Richard Bianchi. Production Manager: Norman Gewirtz. Costumes: Mostoller. Special Effects: Huntley Rheinlander, Sol Goodnoff. Makeup: Clay Lambert. Furs by Frederica. Fashions by Hannah Troy. Hats by Mr. John Boutique. Jewelry by Kramer. Men's Fashions by Ohrbachs. Men's Formal Wear by Lord West. ecstasy sexuality flowers twirls dancing heaven clouds songs singing romance couples smoke desire explosions climaxes]<BR>